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horatio Farquaar's Articles

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  • Web 2.0 What Is It And Why Should I Be Worried?
    A lot of coverage has been given to the new breed of websites or 'Web 2.0' as it has been imaginatively dubbed, entering the public conscience. With Google paying handsomely for youtube and Rupert Murdoch buying Myspace in order to twist and convert the minds of the next generation, what will this new horizon mean for us slow witted luddites just catching up with the news?
  • Get Your Website To The Top Of Google And Stay There:
    Your Website may be the slickest, most jaw-dropping beautiful creation known to man but its nothing if it isn't showing on the first page of google search results for your chosen speciality subject. Our starters for ten...
  • Winning Logo Design - How to earn big money from your logo designs
    Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.
  • 3 Steps to Creating A Knockout Corporate Logo For Dum Dums
    A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.
  • How to Find A Trusted Graphic Design Company or Web Designer
    It's long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their rates after you've committed to a job. So how do you go about finding a trustworthy graphic design company?
  • Do You need a sexy company logo or would a stinker be more effective?
    The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.
  • Make your next Graphic Design Job Your Last. How to retire wealthy in a few easy steps
    We've all dreamed of spending our working days reclinining back in a deck chair eating cheese sandwiches on an overcast summers day. But then we remember the mortgage/kids/wifes $500 a day drug habit and our fantasies turn to dust. It doesn't have to be this way. Here at www.mindtap.co.uk we show in 5 easy steps how you can quit that lousy Graphic Design job and spend the rest of your life living in easy street.
  • The 3 Golden Rules professional Graphic Designers don't want you to know about
    Ever wondered how some graphic designers always manage to produce beautiful looking designs for their brochures, website designs, logo designs? Talent...yes, it helps but there are a handful of more important things you can do that will have even complete beginners producing award winning design.
  • Freelance Design tricks - How to get away with murder in the workplace
    Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer plays his or her cards right, he can earn a tidy sum while essentially loafing at home. Here's how...
  • How to win new graphic design clients and keep old ones coming back
    Everybody likes to see big fat pay cheques coming in, hell some of us even deserve them from time to time but what makes a client keep handing over the readies over and over again and how can you as a lowly graphic designer among a sea of equally unidentifiable no-marks hope to secure new graphic design or website design contracts? Best read on my friends as we give you the insider knowledge to equip you in this never ending rat race to swindle your fellow man
  • 5 ultimate graphic design mistakes - Things that graphic designers should avoid at all costs
    1. Using web graphics on printed material.
    With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.
  • A Career in Graphic Design - Working your way to the top of the creative industries
    Lets start at the top and work down. Art directors, or Creative Directors are responsible for a creative team that may design work for magazines, television, advertising graphics, websites, or on packaging. A creative team can consist of layout artists, graphic designers, photographers, copywriters, and menial staff to do the work.

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