Specific Goal Setting, the Path to Accomplishment and Success - By: Vlad Ehrsam, Posted on: 2006-11-23

Is just setting goals enough to achieve your business objectives? It's a fallacy, one very easy to believe, but the fact remains that a goal like an expanded customer base is simply not enough. This is where specific goals come in. They help you achieve your targets in a better way, and to recognize when have met them.

The fact of the matter is that goal setting is not as effective when done in ambiguous terms. Specific business goal setting requires that you follow certain steps to determine exactly what your goal is in measurable terms. Just saying you want to increase sales is not enough. It is too vague to really be an effective goal.

First, you need to know how you will define whether you have reached your goal. Business goal setting needs to be done with a measurable result in mind. For instance, you could say that you will increase sales by 5% this year. Or you could say that you want to increase foot traffic through your store to 50 people per day. These are specific goals that allow you to have measurable results.

Make sure, however, that your specific goals are attainable. In your first year of business you might not be able to achieve 50 people per day. It may take a couple of years to get to a point where 10% sales increases over the year is a feasible goal. You should be able to set reasonable goals that you can hope to achieve.

On the other hand, don't sell yourself short. Setting goals that you know you can achieve easily are not a challenge nor do they motivate you to work hard. Set a goal that causes you to have a couple of sleepless nights! The next time around, you will be inspired to set even more ambitious goals.

Your plan of action is an important part of the whole process. It is best to break up your main goal into several, smaller goals. This makes the task ahead look less daunting and staff morale will remain high throughout the project. You should devise a specific plan for each goal such that put together, your ultimate goal is achieved.

Specific business goal setting is a great tool. It can help you increase your chances of success. Most businesses do not make it through the first five years. This is why a five year plan, which is a collection of specific goals, is so important. Without goals and without a plan, your business is more likely to fail. Creating specific goals can help you create a clear vision to bring success to your company.

Any business goal which is specific in nature can be achieved and this translates into success for your business. The key to accomplishing an effective specific business goal is to write it down. You should also write down your plan of action. Having these on paper, means you can refer to them from time to time. They also serve as a road map as you progress along. If you don't write down your goals, you'll probably forget about them. So if you want success for your business, start by setting a specific goal, write it down and then take it from there.

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Vlad Ehrsam is the chief writer for, and editor of Full Info on Business, there's a wealth of knowledge on the website, plus why not sign up for the free Business newsletter.
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